What business advice would you offer that people don’t often hear? 

A key driver of business success, and one that often goes overlooked, is that you have to know your value propositions.

That last phrase, value propositions, is plural on purpose. What we know is that markets, consumer preferences, and trends are very fluid and contextual. Companies must be agile and adjust to changing trends, but that is not enough.

We also have to customize how we package our value propositions for diverse audiences. A client, customer, or anyone who may take advantage of what you are offering has to see how you can serve their needs. Companies must articulate their value in multiple ways to communicate the most compelling competitive advantage or source of differentiation – case by case.

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